Tradition

The dream lives on.

Customized vehicles are a tradition at Porsche. Our wealth of experience goes back a long way. From the outset, we made it our goal to bring the customization wishes of customers to life. Starting with implementation of the very first special requests for the Porsche 356 to this day, we have been producing unique models and limited production runs under the motto ‚Individuality straight from the factory‘. Until 1986, this was referred to as the „Sonderwunschprogramm“ (Special Wishes Programme). It was then renamed Porsche Exclusive. The philosophy has remained unchanged.